# Financials
# Headlines
• Hitmarker generated a monthly profit for the first time in July 2019, with revenue from Partnerships, Display Advertising and Promoted Listings covering all of the critical costs of the business. We are pleased to report that the company has now made a profit in each of the last three months.
• Our revenues look set to be stable for the remainder of 2019, as all of our partnership agreements will persist through until next year and our income from both advertising and promoted listings should only increase as our audience continues to grow.
• Our expenditures are fairly static for the remainder of 2019 and we will only begin to spend on hiring new staff and increasing our marketing budget once the crowdfunding process is complete.
# 2020-2024 Revenue and Expenditure Projection
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Notes
• As Hitmarker LTD has now been spun out from previous parent company ghostwhite LTD and is its own entity, we will be starting with a completely blank slate when the crowdfunding process is complete. We have no existing debts or loans under Hitmarker LTD and all funds raised will be used for Hitmarker LTD alone.
• On the revenue side, our intention is to scale the prices charged for all of our services as demand increases throughout the years. We don't see our offering changing too drastically.
• On the expenditure side, the numbers put forward for Premises Costs, Staff Costs, Professional Costs, Technology Costs, Marketing Costs, and Office Costs have been carefully researched and will be adhered to as best as possible. The projection here is "worst case".
• The two expenditures that will increase significantly at the beginning of 2020 are Staff Costs, as we put our staggered Hiring Plan into place from January to May, and Marketing Costs, as we seek to greatly scale up our online and offline marketing efforts to continue driving traffic to the website.
• We do not expect to incur any VAT bills until late 2023 because Hitmarker is primarily a B2B offering where most revenue is expected to come from non-EU sources (particularly the United States of America). We expected VAT between 2020 and 2023 to be completely offset by expenditures.
• We do not expect to pay any corporation tax until mid-2023 due to being reliant on raised funds until then. In future years, when the company is profitable, we will endeavour to have a large research and development offset and to be extremely tax-efficient in general.